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Dreamed up in New York City, Woops! specializes in macarons and other international pastries.
Firmly anchored as the largest retailer of French macarons in the United States, Woops! will be located on the second level outside of Macy’s.
The Woops! journey began in 2012 on a whim when four friends opened a macaron pop-up shop at the Holiday Shops in New York City’s Bryant Park.
In nine short weeks, they sold 100,000 macarons and developed a cult-like following due to the macarons and aesthetic.
The group then realized that “Woops!”, they had a thriving business. Building on the momentum and popularity of Bryant Park, the four friends soon opened boutique mall kiosks in major malls throughout the Northeast.
The close-knit group of friends who founded Woops! are from all over the world: Israel, France, India, and the U.S. Their cultural diversity is integrated not only in the ambiance -- but in the menu.
Woops! serves handmade classic French macarons in more than 20 flavors, as well as 30 other international desserts produced in the company’s New York City bakery, or imported from Europe.
"My hope is that through our macarons and delicious treats, people are reminded of a nostalgic time -- a reminder to slow down, appreciate where you are presently and enjoy that moment,” said kiosk owner and operator Ramkumar Chandramohan.
“Our Macarons are not French; they are also not 'American' per se. They are American in the sense that they are a reflection of the melting pot that makes us who we are. Between the classic French flavors and the American cookies and cream and the British London Fog, we provide opportunities for every single customer to experience that present moment.”
The kiosk is open Monday to Sunday from 10 a.m. to 9 p.m.
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